IO8 · Research Journal


108 Questions to the Founder

Everything you would ask before coming. Answered in writing, one question at a time.

Read the questions

The interview


108 answers

Stéphane Pariente, founder of the IO8 Living Lab near Lisbon, answers the one hundred and eight questions a visitor, a physician, an executive or a sceptic would ask. The answers are short, written to be read in under a minute, and each one opens on its own page with the original French text.

Ninety-three answers are published. Fifteen are still being written and are marked as such. Nothing here is a promise: what IO8 does is measured, what it does not do is stated.

I. Origins · II. The place · III. The method · IV. The instruments · V. Experts in Residence · VI. The boundary · VII. Companies and their leaders · VIII. Stéphane, the practice · IX. Where it stands, where it goes · X. The vision · XI. Habits

● For everyone   ● Informed reader   ● Expert

Short of time? Four reading paths select the questions that matter to you.

HR directors · Executives · Agencies · Physicians and experts

Block 1

Origins

01What does IO8 mean?

IO8 is a visual mark that illustrates a learning process.

For everyone

02What is the IO8 Living Lab?

A living laboratory of study and stays, dedicated to improving body and mind.

For everyone

03What made you switch, at the very beginning?

I just set up one routine.

For everyone

04Is there a date where you place the start of all this?

Two thousand and twenty-two.

For everyone

05What were you doing before, and why did you change?

I am a serial entrepreneur, I have created many small companies. But fundamentally nothing has changed.

For everyone

06You started with yourself. Why in that order?

I did not ask myself questions, I was thirsty to learn.

For everyone

07What did you try that didn't work?

Going to bed at ten in the evening. Impossible for me.

Informed reader

08At what point did you realise this could become a business?

The moment I knew I would share it, the eternal question came back: if I was going to make money, I also had to do philanthropy.

Informed reader

09Why Portugal?

The famous question about Portugal, and the underlying question about taxes.

For everyone

10What did the people around you think at first?

As usual: they thought I was completely crazy.

For everyone

11If you had to start over, what would you do differently?

We have talked about longevity, science, artificial intelligence and sometimes esotericism. Only one subject is left: time travel.

Informed reader

Block 2

The place

12Take us inside — we arrive, what do we see?

More than what you see, it is what you feel: an immersive sensation of well-being.

For everyone

13Why a villa, and not a facility?

Because the Living Lab is only one part of the set-up.

Informed reader

14A living laboratory — what does that mean, concretely?

The term comes from MIT, and it names a method: testing in real conditions, with the people who live in the place.

Informed reader

15What is measured in the place itself — air, light, water?

You measure an environment to identify what harms us. But here, there is nothing harmful.

Informed reader

16How many people can come at the same time?

Apart from the collective sessions, the programme runs in workshops of four people.

For everyone

17What is still missing here today?

The devices, and they arrive in order.

Informed reader

18What did you refuse to put in this place?

Mostly I ranked by priority, and the refusal will come from the test.

Informed reader

19You live in it. What difference does that make?

I created this place to live in, before imagining hosting anyone.

For everyone

Block 3

The method: measure, execute, measure again

20What exactly is a protocol?

A sequence in three stages: measure, execute, measure again.

For everyone

21What exactly do you measure, on the first morning?

We measure to have a starting point, but we do not wait for the results to act.

For everyone

22How long does the full set of measurements take, per person?

On average, count 30 minutes per person.

Informed reader

23Maximal oxygen uptake — what is it, in plain language?

It is your life expectancy!

For everyone

24A biological age — what is it actually worth?

In reality, each of our organs has a different age! Biological age is therefore an overall estimate.

Expert

25Why is grip strength a marker of ageing?

Answer in preparation.

Informed reader

26What can move in three days, and what cannot?

Answer in preparation.

Expert

27Two people follow the same protocol. Do they get the same result?

Impossible, two people are never identical.

Informed reader

28What happens if the measurements come back bad?

Answer in preparation.

Informed reader

29How do you know a protocol worked?

Answer in preparation.

Expert

Block 4

The instruments

30What is the most important instrument here, and why?

Answer in preparation.

For everyone

31Which instrument is the most underrated?

Answer in preparation.

Informed reader

32How do you choose a piece of equipment?

Answer in preparation.

Informed reader

33What did you test and then reject?

Answer in preparation.

Informed reader

34Heat and cold — what do we actually know?

Answer in preparation.

Expert

35Red light — fashion or substance?

Answer in preparation.

Expert

36What is arriving here next?

Answer in preparation.

For everyone

Block 5

Experts in Residence

37What is an expert in residence?

It is the same thing as an artist in residence, but the work is a scientific protocol.

For everyone

38How do you choose your experts?

Answer in preparation.

Informed reader

39What does a residency produce?

Answer in preparation.

Informed reader

40Why would an established expert come to you?

Answer in preparation.

Expert

41What happens if an expert and you disagree?

Answer in preparation.

Informed reader

Block 6

The boundary: what IO8 does not do

42Is IO8 a clinic?

A clinic treats when the problem exists.

For everyone

43What do you not do?

We do not treat, we do not diagnose, and we promise no result.

For everyone

44Who draws the blood, and who reads the results?

Licensed health professionals, and nobody else.

Informed reader

45What happens if a result comes back abnormal?

The Living Lab's physician is the one who finds it, and the one who talks to you about it.

Informed reader

46What exactly do you promise?

A starting measurement, which will be either an anchor point or an electroshock.

Informed reader

47Why refuse to promise a result?

Because a result is only validated over the long term, and it depends on the habits installed.

Expert

48How do you protect health data?

Sovereignty is an obsession for us, and on data this sensitive, it has to be.

Informed reader

49What does the company get, in the end?

It gets the answer to the question it asked when building the programme.

Informed reader

50Can the employer see their employees' results?

Health data belongs to the person measured, and to them alone.

Informed reader

51What does a burnout cost a company?

A burnout means four to six months of absence, where an ordinary sick leave lasts fifteen days.

Informed reader

Block 7

Companies and their leaders

52What do you see in an executive who is running down?

He already knows. What he does not know is what it costs him.

For everyone

53How do you build tailor-made programmes for companies?

We start from what the company names, never from a pre-existing programme.

Informed reader

54An HR director has to justify their budget. What do you give them for that?

Nearly seven companies out of ten now evaluate the return on investment of their prevention actions.

Informed reader

55Why go through agencies rather than sell direct?

Because an agency already has the clients, the budgets and the logistics.

Informed reader

56If you measure my leadership team, am I not creating unease?

The results are individual and private. The dynamic, on the other hand, is collective.

Informed reader

57How is this different from a normal company off-site?

A seminar starts with an icebreaker. Here, it starts with a blood test.

For everyone

58A stay here: what happens?

The programme was built with you, according to your goals.

For everyone

59Why is the change of scene a condition, and not a perk?

Because you change nothing with your bearings intact.

Expert

60What begins with the stay?

Their biological age, measured in ten minutes on the first morning.

For everyone

61Can the return on investment be measured?

The return on investment, here, is counted in the compound interest of longevity.

Expert

62Does participation have to be voluntary?

Yes, and each person freely decides whether they wish to be measured.

Informed reader

63Which profile gets the most out of it?

The right question is not who to send, but how many days.

Informed reader

64Who should not come?

Nobody is excluded without a medical reason, and those reasons are known before arrival.

Informed reader

65You have several formats. How do they fit together?

Two families: conferences, and experiences.

Informed reader

66What happens during a conference?

Two things: what I tell, and what I do in front of you.

For everyone

67Can a whole team be measured?

Yes, by extending the conference with a day of measurements.

Informed reader

Block 8

Stéphane, the practice

68What does a typical day look like for you?

I wake up without an alarm, around nine.

For everyone

69What did you stop doing?

As a Frenchman, I gave up what a Frenchman finds hardest to give up: eating.

For everyone

70What had the biggest effect on you, for the least effort?

Stop eating. And the effort is zero, since I do nothing.

Informed reader

71What cost you a lot and delivered nothing?

3,500 euros for a bed that woke me up every night.

Informed reader

72How do you handle sleep when you travel?

Sleep is my kryptonite. When travelling, that is when I sleep best.

Informed reader

73Do you measure everything? Where do you stop?

Yes, I measure everything, all the time. Without a scientific approach, nothing is doable.

Informed reader

74What do people most often get wrong about you?

People think I spend my days in my pool, taking it easy.

For everyone

75Who exactly do you think you are?

My right brain and my left brain work simultaneously, at full speed. Very few people keep up with me.

Expert

76What would you say to someone starting tomorrow?

Start with one single thing, and choose it easy.

For everyone

Block 9

Where it stands, where it goes

77Where is the project today, honestly?

The Living Lab opened on the first of June 2026.

For everyone

78How many clients have you had?

The first ones, right now, for measurement. Companies, in 2027.

Informed reader

79What is the real risk in the coming months?

The risk is not failing. It is continuing to perfect a system that has not yet sold anything.

Expert

80What comes after the Living Lab?

The Living Lab is phase two of a project that has seven.

For everyone

81In five years, what does this look like?

In five years, the Living Lab will have proven itself and the model will be duplicated.

For everyone

82What could make all this fail?

Nothing. That is the question I asked myself six months before committing the slightest investment.

Expert

83Why do you do this?

My autonomous companies would let me live off my income. I carry on because I do not need retirement.

Informed reader

Block 10

The vision

84Why beauty?

We will never know why we are on earth. So life has to be beautiful.

For everyone

85At seventeen you chose a profession for one precise reason. Which one?

I chose to be the Pierre Bergé of my generation.

For everyone

86Why did you give your methods away to your competitors?

I opened my methods to my competitors because alone, a whole life would not have been enough.

Informed reader

87What impact did your first profession actually have?

Three hundred and fifty brands supported, and behind each one a myriad of people, holders of many kinds of know-how.

Informed reader

88How did you realise the first ikigai was fulfilled?

I did not know it. At first I suffered from it.

Informed reader

89Protecting those who make beauty, then beauty itself. What changed?

A separation, free time, and a puzzle that came together.

Informed reader

90You talk about going from 54 to 108. What does that mean?

Four times, I was told I would die at fifty-four.

Expert

91Five years to transform yourself, fifty for the rest. Why that order?

I started by assembling what I already had.

Informed reader

92A fifty-year project when you are fifty-eight: ambition or denial?

I did not set a fifty-year goal. I chose a path.

Expert

93Why are you the first user of your own protocols?

I am my first client.

Informed reader

95What was noble at thirty-eight — is it still strategic at fifty-eight?

What has changed is not my value, it is my horizon.

Expert

96Why does speed matter so much, if the horizon is fifty years?

Speed counts because time has changed status.

Informed reader

97What is your greatest fear?

My fear is dying halfway through the second.

For everyone

98How far do you think we can go?

Whatever I say, I will be wrong.

Expert

Block 11

Habits

99Where do you start when you want to change something?

You start by deciding, and that is where the victory is.

For everyone

100What is the compounding of small habits?

One routine kept makes another possible.

Informed reader

101Why do most good resolutions fail?

Because people confuse a routine with a deprivation.

Informed reader

102Start with the easiest, or the hardest?

Neither. It depends on your psychology.

Informed reader

103Which habit cost you the least and returned the most?

Wrong question. You are talking about money.

For everyone

104Which habit do you still fail to keep?

None, because a routine that does not hold means there is constraint.

For everyone

105You walk every day on Caparica beach. Why walking?

I get people walking together because social connection is one of the essential pillars of longevity.

For everyone

106Walking: what do we actually know, and what is overstated?

Walking reduces the risk of mortality.

Expert

107Why an open walking group rather than a programme?

A programme ends. A habit does not.

Informed reader

108Walking side by side for an hour — what does it change in a conversation?

We do not look at each other, so we really talk.

For everyone


Measured, never promised.

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